Avexis field guide

From permitted activity to evidence-backed decisions.

A pageview is a signal, not a person

First-party activity describes a browser session. A contact submitted with separate matching permission may be associated with that browser, but shared devices and licensed identity matches require uncertainty and independent checks.

Intent and customer fit are different

Page interest can help prioritize an inquiry. Customer fit depends on explicit industry, company and service criteria. A hot lead score does not prove consent to outreach, purchasing authority or future conversion.

Collection is not marketing permission

A product agreement may permit coarse market analysis without permitting personal targeting. AvBroad campaigns, CRM sharing and partner delivery each need approved purposes and recipient permissions.

Install through a product-owned relay

AvLink keys stay on product servers. Each sending product verifies its caller and source rights, sends allowlisted categorical fields and preserves withdrawal handling. The installation reference defines the current contract.

Forecast only what the evidence supports

Current regional signals measure inquiry volume, not market-wide spending. Forecasting needs real outcome history, comparison with a simple baseline and independent validation; unavailable values stay unavailable.